Everybody that owns a business wants his business to be found when it’s been searched for. You will agree with me when I say organic traffic is the hardest traffic to get and the most number one traffic you should worry yourself about on like other types of traffic.
Organic traffic also known as search traffic is very essential to any blog or website as far as you want to rank on top and you want to be visible.
What is organic traffic?
Mind you, traffic coming from social media, pay per click direct URL are not in any way in line with organic traffic. Organic traffic has to do with you SEO, the better your competitive keyword, the more clicks you get from search engines.
With organic traffic, there’s no need to pay or worry too much for your site to be listed. All you need to do is use the appropriate long tail keywords and a brilliant SEO strategy to increase traffic to your website or blog.
When people search for something and land on your website and that which they search is important to them, they tend to come back. These are the people who are most likely to convert into customers.
In this blog post, we will see how we can increase and get organic traffic to our blog or Websites.
- Get started with Google and Bing webmaster tool
When it comes to search engine optimization of a Website or Blog, You should make sure you optimize your site for all the search engines and not just one. Google is the most popular search engine at the moment followed by Bing and others.
All you need to do is fill in the necessary information that is required of you and submit… your URL to Google, Binq and Pinterest webmaster tools to enable your site to be visible on the above mentioned search engine.
Click to get started for Google webmaster tool
Click to get started for Bing webmaster tool
Click to get started for Pinterest webmaster tool
- Search Engine Optimization SEO
Making your site SEO friendly is very important, SEO is all about search engine optimization. SEO gives to people exactly what they are looking for, starting from the On-page SEO, off page SEO, to the on Site SEO.
SEO has a very simple definition which is ensuring that a website or blog is found in search engines (Google & Binq) for words and phrases relevant to what the site or blog is offering.
SEO guides you through from the beginning to the end in fact it covers you all the way, from your title, content, search engines, focused keywords and phrases and more;
Read The best SEO for your site or blog
- Build Internal Links (Backlinks)
Building links are necessary to generate organic traffic. Once you’ve built up a worthy and interesting content, you can link it up to other sites or blogs having related content and on your website, guiding visitors to more relevant content. This can keep visitors on your website for longer, which helps boost your search rankings and dwelling time. However don’t overuse internal links, too many of it can look like spam.
Building links is an SEO strategy. Search engines loves quality links and hate irrelevant links. Thus it is important to have relevant and quality back links to your blog. Links can be backlinks, outbound links reciprocal links, connect to other blogs directly or indirectly.
But be mindful and careful of bad links that can spoil your site reputation or been panelized by search engine.
The best and easy ways of (get backlinks) to your site is by (guest blogging) and (blog commenting). It’s simple, write quality content, content that are not only unique but also attract organic backlinks, which will help you the most.
- Long Tail Keywords or Short Tail Keyword
These are keywords that are appropriate for your content and post. When you place long tail keywords throughout your web content, search engines will list your website on its results pages whenever web visitors search for the particular keyword that you used.
Long tail keyword is a lesser-known, yet incredibly powerful technique for building up organic search traffic for your business.
Short keyword phrases such as “aluminum companies” have become too broad and competitive as the market grows. Instead, you should focus on long-tail key phrases that are tailored to your product or service. For example, you could try something more specific such as “aluminum companies in Lagos Nigeria” or better still “Abuja aluminum companies”. With this, you will be rest assured that you are capturing anyone searching for your product in your location not just your location but it brings your site or blog to the top. Studies shows that long tail key phrases are driving results due to greater relevancy and less competition.
- Blog Often and Regularly
Search engines love frequently updated websites, websites or blog that post meaningful content; so make sure you keep on a blogging schedule and post regularly! More importantly, users or visitors love it too. A site that’s consistently updated will tell your audience you’re serious about providing good content, which gives them a reason to invest their time on your site and also continue coming back.
Quality content will naturally attract backlinks, social media shares and above all improve the user experience on your site or blog.
Good content is not enough anymore. Don’t write just articles just for the sake of publishing something new. Why don’t you rather concentrate on quality and make your content stand out from the crowd because the competition is increasing everyday and as we speak, and quality will be the only way to succeed.
I hope this blog post was helpful, you can also read more on blogging that you might find interesting and useful; just go to the blogging category.
If you have any comment, questions, suggestion please drop them below via the comment box. I really would love to hear them.