In this present time, websites and blogs are going wide and competitive for everybody. Nowadays, whoever wants to create a website or blog thinks of one thing first “how to drive traffic to the site or blog”, even the ones with the sites and blogs are thinking and improving on “how to increase traffic to their site or blog. Nobody wants to be left behind.
It’s not about How to drive traffic to a site or how to increase traffic that matters, it’s about how to manage it, how to make it real and knowing it in and out. That’s what matters’
First and foremost, you need to know what Traffic is all about before you know how to drive traffic to your site or blog.
What is web traffic?
Traffic can be defined as the amount of visitors or the number of visitors that visit a site or blog and also the number of pages viewed by the visitor. There are several information attached to website traffic.
Type of Information collected during monitoring web traffic:
- The number of visitors
- Average page duration
- Average number of page views per visitor
- Average visit duration
Now that you have known what traffic is all about, another important thing you need to know is traffic Source i.e how do visitors find your site in other words the type and kind of traffic that comes to your site.
Types of Traffic
There are four (4) types of traffic that comes to your site which are listed and explained below:
- Organic Traffic: – These are traffic that comes to your website or blog as a result of unpaid major or minor web search engines. For example GOOGLE, Bing and more.
- Direct Traffic Navigation:- This is are traffic that comes through typing your URL or link (www.duasblog.net) into a browser, bookmarks, e-mail links and w/o tracking codes.
- Referral Traffic: – These are traffic that comes directly from some other website, social media (facebook twitter pinterest and more), in trackball email, promotion and branding campaign links.
- Pay Per Click (PPC):- The last which is traffic from (adsense) that cost money, sponsored ads, triggered by targeted key phrases.
Perfect, isn’t it getting exciting, YES it is? Now that you have known the meaning of traffic and the types of traffic,
You now need to know and learn how to drive traffic to your site or blog.
- Search Engine Optimization SEO: You think SEO is a waste of time, Think again, optimizing your content for search engines is one of the most important plugin you should have. Do you want your image alt text to be identified to your post or is it creating internal links to new content, hey less I forget What about meta descriptions. SEO drive traffic to your site or blog.
You see this few things I mention are all part of SEO work. SEO makes your post appear in search engines like GOOGLE and BING easy and fast. SEO helps boost your Organic Traffic. Which is one of the major types of traffic? SEO is a very vital and important plugin, infact the number one plugin you need to have.
On-Page SEO and Off-Page SEO makes up an SEO, you will need to learn how to use and apply both of the page SEO; most especially On-Page SEO because On-Page SEO deals with your Title tag, meta tag, good and acceptable URLs, outbound links, how to use keywords in content and more.
ACTION TO TAKE: GET AN SEO AND SET IT PERFECTLY WELL
NOTE: There are two best types of SEO which are All in one SEO and Yoast SEO.
All in One SEO Yoast SEO
- Write Often and Lengthy articles: Studies show that the more often you update your blog or site, the more you drive traffic to your site. Google gives higher priority to websites with fresh content, so if you want to get more attention from the search engines, update your blog or site at least three times a week. That’s if you are the busy type of person.
Writing lengthy articles is necessary, how is it necessary? It is important in the sense that,
- It reduces bounce rate
- Google pays attention to short clicks and long click i.e. clicking the back button
- How long the visitor stays on your page and or site
The time your visitor stays on your site before hitting the back button is what Google look at. If they hit the back button immediately after landing on you page, it a sign that you have a low quality page or post.
You can increase your average dwelling time by writing long engaging content that will drive traffic and keep people reading. That way even if they bounce back immediately to the search results, you at least have a long click. Now that long click shows Google that you gave them something of value while they were there.
ACTION TO TAKE: WRITE OFTEN SO ALSO WRITE LONG AND ENGAGING CONTENT THAT KEEPS PEOPLE READING
- Promote with Social Media & Use Prominent Sharing Button: You want to get traffic fast, quick and easy then you need the social media. This type of traffic falls under Referral Traffic.
Always share each of your new blog post across your social media networks; these Medias include Twitter, LinkedIn, Facebook, Google+ and Pinterest. If you spend time working on your networks and share great content, social media sites can become some of your top source that can enable you drive traffic to your site.
The easier you make it for people to share your article, the more likely they are to share it. So make sure your social sharing buttons are prominently displayed on each blog post and articles. I actually made mine possible in a way it will follow you down the page.
ACTION TO TAKE: SHARE YOUR POST AND ALWAYS MAKE SURE YOUR SOCIAL MEDIA SHARING BOTTONS ARE FRONT AND AFTER THE LAST PARAGRAPH OF YOUR POST
- Read and Comment on Other Blogs: Check around and find bloggers who share your interests. Then, subscribe to their blog and get to know them a little bit. When you read a post that moves you in some way, leave a comment and drop your (link).
Blog commenting is one of the easiest ways to get backlinks to a new or old website. In fact, an effective blog commenting strategy will make sure your backlink graph remains constant or go up with time. This is one of the easiest way to drive traffic to your site or blog.
As bloggers, we see a lot of comments. Many are spam, only a few real, infact fewer are truly fascinating and remarkable. If you can be in this final category consistently, then you can achieve great things for your own site’s visibility through participation in the comments of other blogs
Be conscious of the name you use when commenting and the URL(s) you point back to. Consistency matters, particularly on naming, and linking to internal pages or using a name that’s clearly made for keyword spamming rather than true conversation will kill your efforts before they begin.
Now let me wrap this up quickly on the right blog to comment on. The blog should have these characteristics.
The blog or site:
- Should be active
- Should have good page ranking
- Should be a reputable one
- Should have authority
- Should have recent widget
NOTE: Don’t look for those services that sell blog commenting services. I don’t recommend these services at all because or unless of course you need rapid link building in a short time, because those comments life is not long and they mostly use services like scrape box to comment on which is not permanent.
Here is a free and save service which I highly recommend for you to drop your link DropMyLink.
This is a very useful web-service for people like you & me, who needs to build targeted backlinks in minimum time. DropMyLink is the best blog commenting service you can easily use to find the right blog to comment on and it is very safe.
ACTION TO TAKE: FIND HIGH TRAFFIC BLOG TO BLOG COMMENT AND USE DROPMYLINK WEB SERVISE IF NECESSARY.
- Guest Posting or Guest Blogging: A guest posting is one of the easiest and cheapest ways to get quality backlinks and also drive traffic to your site or blog and it can also have a positive effect on branding and can set you apart as an expert in your niche. Still, many bloggers who are familiar with the benefits of guest posting are not using it to its full potential.
Blogs or sites with high number of visitors are a good choice, locate them and offer to contribute guest blog posts. If the site has a substantial audience, you can bet that readers will in turn want to engage with more of your content.
When you’re first starting out, it can be tough to convince other bloggers to allow you to post on their sites OR have an audience large enough to inspire others to want to contribute to your site.
Be aware that Google’s recently cracked down on guest blog posts and guest blog tools that focus exclusively on attracting links. In a way links can be a nice by product of a relevant, useful, and high quality contribution to another site, it can look very fishy to Google if all your links are coming from guest contributions that appear to have little relevance and low quality. Moz’s Jen Lopez wrote an excellent summation of the new rules for guest posting here.
Don’t get discouraged when you asked for guest posting and you are been rejected, still keep on trying till you get approved or Succeed.
Twitter, Facebook, LinkedIn and Google+ are also great places to find guest blogging opportunities. Check out the profiles of those your friends you’re connected with or search for friends that are bloggers and send them friend request, be their friend and ask, to see if they run blogs of their own that might be of benefit to you and a good fit possibly learn more ideas.
ACTION TO TAKE: FIND A HIGH TRAFFIC BLOG AND REQUEST FOR GUEST POST
- Site Speed Time and Load time: This is huge because page speed is one of the few ranking factors or signals that Google has publicly confirmed. It is very important for you to optimize your site or blog to have at least 65% speeds.
NOTE that images can reduce the speed of your site or blog load time. To evaluate your site speed, you can easily evaluate your site’s loading speed using Google’s own Page Speed Insight tool.
Insert your URL as seen in the image below
ACTION TO TAKE: USE GOOGLE PAGE SPEED INSIGHT TOOL TO KNOW YOUR SITE LOADING SPEED. WordPress plugins WP Rocket or WP Smush it, can help
- Include Photos, Graph or Illustration: Studies have shown that photos, graphs or illustrations in blog posts boost readership and it also entice your readers. Not only does a photo make the post more visually appealing, but you can also include keywords in the Alt Image tag on the photo, boosting search engine optimization (SEO) for your site.
Keep in mind that you can’t just pull any photo from Google because you risk violating copyright laws. Instead, visit Clipart.com. This is a site you can use to get free images.
When using images, I highly recommend creating a way for others to use them on their own sites legally and with permission, but in such a way that benefits you as the content creator.
ACTION TO TAKE: ALWAYS ADD IMAGES AND TAG YOUR IMAGES WITH YOUR KEYWORD IN IMAGE ALT TEXT.
I hope this blog post was useful to you. Please do drop your comments, suggestions and questions if any; I would love to hear from you.